It's set to be a great year here at Mars Ice Cream and we can't wait to share with you how you can use our brands and products to grow your sales.
So who is Mars Ice Cream?
Mars Ice Cream takes the nation’s favourite chocolate brands and translates them into delicious, creamy ice cream. From the classic taste of MARS®, the no.1 ice cream bar in the market*, to the nation's favourite treat MALTESERS® on a stick or the indulgence of GALAXY® ice cream, we have a range of products that will excite shoppers and increase sales.
So what's new for 2016?
We are excited to share that we are taking the growing MALTESERS® TEASERS® single stick, the no.3 ice cream stick brand in the market*, into a 4 pack. The total 4 pack formats category grew by 50%** last year, making this new pack a winning formula.
We are also introducing new POS for freezer baskets that will deliver incredible brand stand out and create impact in your freezers. These will sign post shoppers to the UK's favourite brands in ice cream.
Let's use the UK's favourite brands to grow the ice cream category together. Here's to a winning 2016.
*Nielsen Total Market, MAT w/e 25 September 2015. ** Nielsen MAT data WHH Share and Share Growth by Pack Count w/e 28 November 2015
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